SpellBound is the first augmented reality platform engineered for healthcare

SpellBound has been reimagining the patient experience using immersive augmented reality since 2015. We began as a low-cost, scalable way to add imaginative play and wonder into the hospital environment, teaming up with child life specialists, rehabilitation engineers, and nurses to learn more about the challenges pediatric patients face during their hospital journey. After encountering unnecessary sedation with her own children during medical procedures, CEO Christina York expanded SpellBound’s mission to use immersive 3D technology to increase patient cooperation with treatment, including patient education and procedure simulation. SpellBound is now used as a tool in top hospitals across the United States as well as globally in countries like Kenya and Japan.

The SpellBound Team


Christina York
Founder and CEO


Sheeven Bhatt
Business Development Manager


Chris Monteferrante
Software Engineer


Rachel Liu Martindale
Director of Marketing


Lily Lima
Software Engineer


David Bautista
Lead Artist


Jenny Choi
Chief Research Officer


and a team of talented artists, developers, and researchers.

SpellBound in the Press

find more media coverage on our Press page.