How Your Hospital Can Leverage the Power of Social Media

This Valentine’s Day, we teamed up with C.S. Mott Children’s Hospital to create something extra special for the kids. Mott gathered valentine greetings from all over the world and we brought them to life with augmented reality. Over 23,000 interactive valentines were sent from over 25 countries and included a dino, a digger, a robot, and a Michigan helmet and football that each had a SpellBound 3D experience.

Read More
Rachel MartindaleComment
5 Uses for Augmented Reality in Children's Hospitals

Over the last couple years, we've begun to see the revolutionary effects of what augmented reality (AR) can do for kids in the hospital. Augmented reality is a view of the real world with added digital information on top of it--an example of this would be Pokemon Go. When used by child life specialists, occupational therapists, and physical therapists, AR can be safe, effective, and immensely impactful for patients. Here are 5 ways AR brings the greatest value to patients, families, therapists, and hospitals:

Read More
What's All The Buzz About Child Life?

In the last couple weeks, you may have seen in the news that New Orleans Saints’ punter Thomas Morstead raised $221,143 for Children’s Minnesota’s Child Life program and is now in the process of raising over $100,000 for Child Life programs in Louisiana. What is Child Life? And why should you want Child Life at your local hospital? Although it often doesn’t receive a lot of attention, Child Life plays a huge role for kids across the world.

Read More
5 Ways Hospitals Are Using Experiential Design to Make Their Hospital Stays Better

More and more hospitals are focusing on the experience of a hospital visit to understand how they can help patients feel more comfortable during their stay. They are using a process called design thinking, which means they research the process of an ordinary hospital stay and use that information to curate an experience that is extraordinary. This helps patients interpret hospital situations differently, and come away feeling less fearful or frustrated.

Read More
Anna KonsonComment
The New Pokémon Go: 10 Ways To Use Wizards Unite in Child Life

In July 2016, Pokémon Go was released and created a paradigm shift in the way that we think about gaming and its usage. Pokémon Go got people to get up, move around, go outside, and explore. It was played at weddings, at the dentist, on planes, in bathrooms… and in hospitals

Now, in 2018, the next huge wave is coming: Nintendo is launching Wizards Unite, a Harry Potter-themed game with similar gameplay to Pokémon Go.

Read More
David NesbittComment
Child Life Heroes: "My Favorite Person In The Hospital"

Twenty years ago, the Child Life program had just launched at Providence Children’s Hospital (PCH) in El Paso, TX, but the current Child Life Specialist was about to leave the hospital for another position. As he was wrapping up his time at PCH, he asked a volunteer at the hospital named Peggy Schuster if she’d be interested in working as a Child Life Specialist. Peggy thought about it and said “OK, I’ll try it.” Little did she know how much she’d grow to love her new line of work.

Read More
Empowering the Present Moment

Augmented reality technology can sometimes seem like a gimmick or a distraction. Here are three things that our business intern Richard Nguyen learned about how augmented reality can actually create a deeper presence emotionally for people and patients.

Read More
Jake DerryComment
Designing Perception: Why is Design Important for Augmented Reality?

The power of augmented reality has become so encompassing that it allows us to perceive our reality in an impossible way. It lets us suspend disbelief, if just for a moment, to be absorbed into an alternate world. With augmented reality tools, we are able to see characters from entirely different worlds right in front of us. But how are we so willing to believe the unbelievable?

Read More
Anna KonsonComment
Superhero Princess and the Power of Play

She wore a princess gown, but that wasn’t fun enough: she wanted a superhero cape, too. And with the cape, of course, she wanted someone to push her wheelchair around the hospital at high speed, so that she could feel like she was flying! As tired and sick as she was, the playful spirit bubbling out of her was heartwarming and unmistakable.

Read More
3 reasons why augmented reality is an effective therapeutic tool

Augmented reality, as a technology just starting to impact mainstream life, has opened up a lot of possibilities in many industries. For healthcare, BCC insights predicts the NA market for mobile-based augmented reality to be $1.24B by 2020[1] and Goldman Sachs puts the total AR/VR market at $80B by 2025. But these stats don’t give much insight into why AR is better than current practices to serve markets like healthcare. So why is AR so great as a therapeutic tool?

Read More
Christina YorkComment
Pokémon Go and the Brave New (AR) World

It’s been a strange new world for me since Pokémon Go was launched. As someone rather invested in the augmented reality (AR) world, I was professionally interested. As someone who had nostalgia for the game and TV show, I was personally interested. What I didn’t expect was the attention that Pokémon Go started getting my company, SpellBound. I started receiving calls from the media, asking to talk with an AR expert about Pokémon Go. When I was doing interviews about my business, the topic always came up. When I was pitching my business, I no longer received blank stares when I used the term augmented reality.  Pokémon Go has impacted the world in a lot of ways (economically, socially, health-wise, etc.), but here’s my take on the impact it is having for the AR world in general, and more specifically, for AR startups.

Read More
Christina YorkComment