This Valentine’s Day, we teamed up with C.S. Mott Children’s Hospital to create something extra special for the kids. Mott gathered valentine greetings from all over the world and we brought them to life with augmented reality. Over 23,000 interactive valentines were sent from over 25 countries and included a dino, a digger, a robot, and a Michigan helmet and football that each had a SpellBound 3D experience.Read More
One of the quickest growing and developing technologies out there right now is augmented reality. It’s taking its own stage at the Consumer Electronics Show, driving new app use cases, and fashion trends. One of the things in common with most of these headlines is that they’re targeted at adults. But what about kids?Read More
Over the last couple years, we've begun to see the revolutionary effects of what augmented reality (AR) can do for kids in the hospital. Augmented reality is a view of the real world with added digital information on top of it--an example of this would be Pokemon Go. When used by child life specialists, occupational therapists, and physical therapists, AR can be safe, effective, and immensely impactful for patients. Here are 5 ways AR brings the greatest value to patients, families, therapists, and hospitals:Read More
In the last couple weeks, you may have seen in the news that New Orleans Saints’ punter Thomas Morstead raised $221,143 for Children’s Minnesota’s Child Life program and is now in the process of raising over $100,000 for Child Life programs in Louisiana. What is Child Life? And why should you want Child Life at your local hospital? Although it often doesn’t receive a lot of attention, Child Life plays a huge role for kids across the world.Read More
More and more hospitals are focusing on the experience of a hospital visit to understand how they can help patients feel more comfortable during their stay. They are using a process called design thinking, which means they research the process of an ordinary hospital stay and use that information to curate an experience that is extraordinary. This helps patients interpret hospital situations differently, and come away feeling less fearful or frustrated.Read More
In July 2016, Pokémon Go was released and created a paradigm shift in the way that we think about gaming and its usage. Pokémon Go got people to get up, move around, go outside, and explore. It was played at weddings, at the dentist, on planes, in bathrooms… and in hospitals.
Now, in 2018, the next huge wave is coming: Nintendo is launching Wizards Unite, a Harry Potter-themed game with similar gameplay to Pokémon Go.Read More
Twenty years ago, the Child Life program had just launched at Providence Children’s Hospital (PCH) in El Paso, TX, but the current Child Life Specialist was about to leave the hospital for another position. As he was wrapping up his time at PCH, he asked a volunteer at the hospital named Peggy Schuster if she’d be interested in working as a Child Life Specialist. Peggy thought about it and said “OK, I’ll try it.” Little did she know how much she’d grow to love her new line of work.Read More
“It was awful. Screaming, yelling, trying to bite, kick, and punch.” Michelle watched as the boy did everything he could to escape doing his physical therapy exercises. She wasn’t sure how to help, but she needed to figure out something quickly.Read More
So, how do we design experiences for augmented reality?
The answer sounds monumental; We transform the user’s perspective of what is happening in their world at that moment.Read More
Augmented reality technology can sometimes seem like a gimmick or a distraction. Here are three things that our business intern Richard Nguyen learned about how augmented reality can actually create a deeper presence emotionally for people and patients.Read More
The power of augmented reality has become so encompassing that it allows us to perceive our reality in an impossible way. It lets us suspend disbelief, if just for a moment, to be absorbed into an alternate world. With augmented reality tools, we are able to see characters from entirely different worlds right in front of us. But how are we so willing to believe the unbelievable?Read More
One four-year-old boy and his mom will forever be grateful for Brindi Dalton. Brindi is a certified child life specialist (CCLS) at Miller Children’s & Women’s Hospital Long Beach, and one day she was visiting this little boy’s patient room.Read More
b As the SpellBound team talks with child life professionals around the country, we're meeting more and more teams who are trying to weigh the advantages of augmented reality (AR) versus virtual reality (VR) for their work. Which of these cutting-edge technologies are the right choice for a child life team?Read More
It's not about being right. It's about understanding. It's great advice for anyone attempting to solve a big, messy problem - politicians, entrepreneurs, and healthcare staff, among others. It's also a phrase I've heard often during my year working at SpellBound.Read More
There are many names out there for alternate digital realities. With all those names come even more possibilities for using these technologies for therapeutic benefit. But to understand the value of these technologies for therapists, we first need to be clear about what they are.Read More
Augmented reality, as a technology just starting to impact mainstream life, has opened up a lot of possibilities in many industries. For healthcare, BCC insights predicts the NA market for mobile-based augmented reality to be $1.24B by 2020 and Goldman Sachs puts the total AR/VR market at $80B by 2025. But these stats don’t give much insight into why AR is better than current practices to serve markets like healthcare. So why is AR so great as a therapeutic tool?Read More
It’s been a strange new world for me since Pokémon Go was launched. As someone rather invested in the augmented reality (AR) world, I was professionally interested. As someone who had nostalgia for the game and TV show, I was personally interested. What I didn’t expect was the attention that Pokémon Go started getting my company, SpellBound. I started receiving calls from the media, asking to talk with an AR expert about Pokémon Go. When I was doing interviews about my business, the topic always came up. When I was pitching my business, I no longer received blank stares when I used the term augmented reality. Pokémon Go has impacted the world in a lot of ways (economically, socially, health-wise, etc.), but here’s my take on the impact it is having for the AR world in general, and more specifically, for AR startups.Read More
The first time I ever talked with a child life specialist, it was an accident.
I was on a start up mission: to ask parents about how technology fits into their family life. It was my 17th customer discovery interview, and her name was Anne. When I had finished with my inquiries, Anne asked me why I was asking these questions. I hadn't told her about SpellBound. I happened to have a book on me and launched the app. I didn't say a word. I just let her play with it for a second. She was silent and then looked up and said, "I think you need to talk to my boss."Read More
Last week, I got to visit my happy place and witness a most awe inspiring moment - all because of a very technical meeting we had scheduled for that afternoon.
Christina and I were gloriously early for a meeting with JJ Bouchard, The Mott Golf Classic Digital Media Manager at The University of Michigan C.S. Mott Children's Hospital. JJ is a certified child life specialist and certified therapeutic recreation therapist. We were there to meet him because JJ is our champion for bringing augmented reality into the hospital as part of a pilot project with SpellBound.Read More
When my co-founder Marjie and I headed to Detroit Startup Weekend in November 2014, SpellBound wasn’t a thing yet. We had it in our minds that we’d start a consulting company and Startup Weekend would be an awesome networking opportunity and give us some time to practice pitching -- a good skill to have for consulting, right?Read More