5 Ways Hospitals Are Using Experiential Design to Make Their Hospital Stays Better

More and more hospitals are focusing on the experience of a hospital visit to understand how they can help patients feel more comfortable during their stay. They are using a process called design thinking, which means they research the process of an ordinary hospital stay and use that information to curate an experience that is extraordinary. This helps patients interpret hospital situations differently, and come away feeling less fearful or frustrated.

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Anna KonsonComment
The New Pokémon Go: 10 Ways To Use Wizards Unite in Child Life

In July 2016, Pokémon Go was released and created a paradigm shift in the way that we think about gaming and its usage. Pokémon Go got people to get up, move around, go outside, and explore. It was played at weddings, at the dentist, on planes, in bathrooms… and in hospitals

Now, in 2018, the next huge wave is coming: Nintendo is launching Wizards Unite, a Harry Potter-themed game with similar gameplay to Pokémon Go.

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David NesbittComment
Child Life Heroes: "My Favorite Person In The Hospital"

Twenty years ago, the Child Life program had just launched at Providence Children’s Hospital (PCH) in El Paso, TX, but the current Child Life Specialist was about to leave the hospital for another position. As he was wrapping up his time at PCH, he asked a volunteer at the hospital named Peggy Schuster if she’d be interested in working as a Child Life Specialist. Peggy thought about it and said “OK, I’ll try it.” Little did she know how much she’d grow to love her new line of work.

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Empowering the Present Moment

Augmented reality technology can sometimes seem like a gimmick or a distraction. Here are three things that our business intern Richard Nguyen learned about how augmented reality can actually create a deeper presence emotionally for people and patients.

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Jake DerryComment
Designing Perception: Why is Design Important for Augmented Reality?

The power of augmented reality has become so encompassing that it allows us to perceive our reality in an impossible way. It lets us suspend disbelief, if just for a moment, to be absorbed into an alternate world. With augmented reality tools, we are able to see characters from entirely different worlds right in front of us. But how are we so willing to believe the unbelievable?

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Anna KonsonComment
3 reasons why augmented reality is an effective therapeutic tool

Augmented reality, as a technology just starting to impact mainstream life, has opened up a lot of possibilities in many industries. For healthcare, BCC insights predicts the NA market for mobile-based augmented reality to be $1.24B by 2020[1] and Goldman Sachs puts the total AR/VR market at $80B by 2025. But these stats don’t give much insight into why AR is better than current practices to serve markets like healthcare. So why is AR so great as a therapeutic tool?

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Christina YorkComment
Pokémon Go and the Brave New (AR) World

It’s been a strange new world for me since Pokémon Go was launched. As someone rather invested in the augmented reality (AR) world, I was professionally interested. As someone who had nostalgia for the game and TV show, I was personally interested. What I didn’t expect was the attention that Pokémon Go started getting my company, SpellBound. I started receiving calls from the media, asking to talk with an AR expert about Pokémon Go. When I was doing interviews about my business, the topic always came up. When I was pitching my business, I no longer received blank stares when I used the term augmented reality.  Pokémon Go has impacted the world in a lot of ways (economically, socially, health-wise, etc.), but here’s my take on the impact it is having for the AR world in general, and more specifically, for AR startups.

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Christina YorkComment
Piloting

The first time I ever talked with a child life specialist, it was an accident. 

I was on a start up mission: to ask parents about how technology fits into their family life. It was my 17th customer discovery interview, and her name was Anne. When I had finished with my inquiries, Anne asked me why I was asking these questions. I hadn't told her about SpellBound. I happened to have a book on me and launched the app. I didn't say a word. I just let her play with it for a second. She was silent and then looked up and said, "I think you need to talk to my boss."

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Christina YorkComment
My Happy Place

Last week, I got to visit my happy place and witness a most awe inspiring moment - all because of a very technical meeting we had scheduled for that afternoon. 

Christina and I were gloriously early for a meeting with JJ Bouchard, The Mott Golf Classic Digital Media Manager at The University of Michigan C.S. Mott Children's Hospital.  JJ is a certified child life specialist and certified therapeutic recreation therapist. We were there to meet him because JJ is our champion for bringing augmented reality into the hospital as part of a pilot project with SpellBound.

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Where'd SpellBound Even Come From?

When my co-founder Marjie and I headed to Detroit Startup Weekend in November 2014, SpellBound wasn’t a thing yet. We had it in our minds that we’d start a consulting company and Startup Weekend would be an awesome networking opportunity and give us some time to practice pitching -- a good skill to have for consulting, right?

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Christina YorkComment