It’s been a strange new world for me since Pokémon Go was launched. As someone rather invested in the augmented reality (AR) world, I was professionally interested. As someone who had nostalgia for the game and TV show, I was personally interested. What I didn’t expect was the attention that Pokémon Go started getting my company, SpellBound. I started receiving calls from the media, asking to talk with an AR expert about Pokémon Go. When I was doing interviews about my business, the topic always came up. When I was pitching my business, I no longer received blank stares when I used the term augmented reality. Pokémon Go has impacted the world in a lot of ways (economically, socially, health-wise, etc.), but here’s my take on the impact it is having for the AR world in general, and more specifically, for AR startups.Read More
Chicago. Ann Arbor. Orlando. Philadelphia. Santa Clara. All in the span of four weeks.Read More
As we continue to develop SpellBound MED, I am regularly struck by the similarities between user experience (UX) and patient experience (PX).Read More
The first time I ever talked with a child life specialist, it was an accident.
I was on a start up mission: to ask parents about how technology fits into their family life. It was my 17th customer discovery interview, and her name was Anne. When I had finished with my inquiries, Anne asked me why I was asking these questions. I hadn't told her about SpellBound. I happened to have a book on me and launched the app. I didn't say a word. I just let her play with it for a second. She was silent and then looked up and said, "I think you need to talk to my boss."Read More
Last week, I got to visit my happy place and witness a most awe inspiring moment - all because of a very technical meeting we had scheduled for that afternoon.
Christina and I were gloriously early for a meeting with JJ Bouchard, The Mott Golf Classic Digital Media Manager at The University of Michigan C.S. Mott Children's Hospital. JJ is a certified child life specialist and certified therapeutic recreation therapist. We were there to meet him because JJ is our champion for bringing augmented reality into the hospital as part of a pilot project with SpellBound.Read More
When my co-founder Marjie and I headed to Detroit Startup Weekend in November 2014, SpellBound wasn’t a thing yet. We had it in our minds that we’d start a consulting company and Startup Weekend would be an awesome networking opportunity and give us some time to practice pitching -- a good skill to have for consulting, right?Read More