Pokémon Go and the Brave New (AR) World

It’s been a strange new world for me since Pokémon Go was launched. As someone rather invested in the augmented reality (AR) world, I was professionally interested. As someone who had nostalgia for the game and TV show, I was personally interested. What I didn’t expect was the attention that Pokémon Go started getting my company, SpellBound. I started receiving calls from the media, asking to talk with an AR expert about Pokémon Go. When I was doing interviews about my business, the topic always came up. When I was pitching my business, I no longer received blank stares when I used the term augmented reality.  Pokémon Go has impacted the world in a lot of ways (economically, socially, health-wise, etc.), but here’s my take on the impact it is having for the AR world in general, and more specifically, for AR startups.

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Christina YorkComment
Piloting

The first time I ever talked with a child life specialist, it was an accident. 

I was on a start up mission: to ask parents about how technology fits into their family life. It was my 17th customer discovery interview, and her name was Anne. When I had finished with my inquiries, Anne asked me why I was asking these questions. I hadn't told her about SpellBound. I happened to have a book on me and launched the app. I didn't say a word. I just let her play with it for a second. She was silent and then looked up and said, "I think you need to talk to my boss."

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Christina YorkComment
My Happy Place

Last week, I got to visit my happy place and witness a most awe inspiring moment - all because of a very technical meeting we had scheduled for that afternoon. 

Christina and I were gloriously early for a meeting with JJ Bouchard, The Mott Golf Classic Digital Media Manager at The University of Michigan C.S. Mott Children's Hospital.  JJ is a certified child life specialist and certified therapeutic recreation therapist. We were there to meet him because JJ is our champion for bringing augmented reality into the hospital as part of a pilot project with SpellBound.

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Where'd SpellBound Even Come From?

When my co-founder Marjie and I headed to Detroit Startup Weekend in November 2014, SpellBound wasn’t a thing yet. We had it in our minds that we’d start a consulting company and Startup Weekend would be an awesome networking opportunity and give us some time to practice pitching -- a good skill to have for consulting, right?

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Christina YorkComment